Please note that as a result of Premium Brands' recent offerings of convertible subordinated debentures and the corresponding improvement in its senior debt to EBITDA leverage ratio, it has suspended the DRIP for an indefinite period.

Premium Brands' dividend reinvestment plan (“DRIP”) provides a means for eligible shareholders to purchase additional Premium Brands shares by reinvesting their cash dividends. Some of the significant terms and benefits of the Premium Brands’ DRIP are as follows:

• Shares purchased under the DRIP will be treasury shares issued directly by Premium Brands.
• The purchase price will be calculated using an average market price formula less a 5% discount.
• Registered shareholders participating in the DRIP will not incur brokerage commissions, fees or service charges.
• Proceeds from the DRIP will be used for general corporate purposes.
• Participation in the DRIP will be subject to meeting certain conditions including being a resident of Canada.

The following contains full details on the terms of the Premium Brands’ DRIP, including the authorization form that must be completed in order to participate in the plan:

Click here for updated information on the DRIP.